How It Works
Three simple steps to get accurate calculations
1
Enter Lead Costs
Input the platform lead fee and expected refund rate.
2
Set Conversion Rates
Define your close rate on these leads.
3
Add Time Investment
Account for time spent responding to leads.
4
Review Profitability
See profit per lead and your walk-away threshold.
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Frequently Asked Questions
Are Thumbtack/Angi leads worth it?
Depends on your numbers. Calculate: (Lead fee ÷ close rate) vs job profit. If leads are $40 with 20% close, cost per sale = $200. If job profit is $400, you net $200. Factor in time and refund hassle.
What close rate should I expect from marketplace leads?
Typical: 10-25%. Under 10%: Poor lead quality or your response is too slow. 15-20%: Average. 25%+: You are responding fast and selling well. Speed is critical - respond in minutes, not hours.
How do I improve close rate on paid leads?
Keys: Respond within 5 minutes, call instead of text, have reviews to reference, offer next-day scheduling, follow up 2-3 times. Speed beats price - first responder wins 50% of the time.
When should I stop using a lead platform?
Walk away when: Close rate stays under 10%, refund rate exceeds 25%, cost per sale exceeds 40% of job profit, or time investment makes it unprofitable. Track for 30+ leads before deciding.
What's a reasonable lead fee?
Varies by trade: Simple services $15-30, HVAC/plumbing $40-80, remodeling $50-150+. Max fee = job profit × close rate × 0.4. At $400 profit and 20% close, max is $32/lead to stay healthy.
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Results are estimates for informational purposes only. Consult professionals for important decisions.