How It Works
Three simple steps to get accurate calculations
1
Enter Video Stats
Input expected views and your current RPM.
2
Add Sponsor Offer
Enter the flat fee and integration details.
3
Set Exclusivity Terms
Define exclusivity period if applicable.
4
Get Recommendation
See if the sponsor deal beats ad revenue.
Loading Sponsorship vs Ad Revenue Calculator...
Frequently Asked Questions
What is a good CPM for sponsorships?
Target 2-5x your ad RPM. If ads pay $4 RPM, sponsors should pay $8-20 CPM. Under 1.5x ad RPM usually isn't worth it. Premium niches (finance, B2B, tech) can command $25-50+ CPM.
How do I calculate my sponsorship rate?
Base rate: Expected views × target CPM ÷ 1000. At 50K views and $15 CPM = $750 minimum. Adjust up for: dedicated videos (+50-100%), exclusivity (+20-50%), usage rights (+25-50%).
Should I take a lower sponsor deal for relationship building?
Sometimes. First deal at 80% of target rate is acceptable if: It's a brand you love, they have recurring budget, contract includes rate increases. Never go below 50% of fair value.
How does exclusivity affect sponsorship value?
Exclusivity costs you future deals. 30-day exclusivity in your niche might block 2-3 potential sponsors. Price exclusivity: Add 20-30% for 30 days, 40-50% for 60 days, 75%+ for 90+ days.
When should I decline a sponsorship?
Decline when: CPM is below ad revenue, product doesn't fit audience, terms are exploitative, exclusivity kills better deals, or it damages trust. Your audience relationship > any single deal.
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Results are estimates for informational purposes only. Consult professionals for important decisions.