How It Works
Three simple steps to get accurate calculations
1
Enter Current Numbers
Item cost, current price, and average shipping cost.
2
Set Targets
Your desired margin and expected conversion lift.
3
Review Results
New price, profit impact, and breakeven units with tips.
Loading Etsy Free Shipping Break-even...
Frequently Asked Questions
Should I include packaging in item cost?
Yes. Include any per-order costs such as materials, packaging, inserts, and handling to avoid margin surprises.
How do I estimate conversion lift?
Review your niche averages, competitor listings, and consider running a timed A/B test.
What if shipping varies a lot?
Use your average shipping cost or a weighted average by destination to keep estimates realistic.
Will free shipping improve Etsy SEO?
Free shipping can improve click-through and conversion, which may indirectly help listing performance. Always balance price competitiveness and perceived value.
Should I adjust for platform fees?
This tool focuses on price and shipping economics. When finalizing prices, ensure platform fees and taxes are accounted for in your business margins.
What conversion lift is realistic for free shipping?
Studies show 5-20% lifts are typical, with higher-priced items often seeing larger improvements. Start conservative with 10-15% estimates.
How do I handle international shipping with free shipping?
Consider offering free domestic shipping first, then add calculated international rates. You can also set shipping profiles by region.
Should I round my new price up or down?
Round to psychological price points ($19.99, $25, $50) that feel natural for your category while maintaining your target margin.
Can I offer free shipping on some items but not others?
Yes, start with your best-selling or highest-margin items to test the impact before rolling out across your entire shop.
How long should I test free shipping before making a decision?
Allow at least 2-4 weeks for meaningful data, accounting for seasonality and ensuring adequate order volume for statistical significance.
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Results are estimates for informational purposes only. Consult professionals for important decisions.