How It Works
Three simple steps to get accurate calculations
1
Set Your Budget
Enter your total monthly advertising budget and target metrics.
2
Define Channels
Allocate budget across Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
3
Track Performance
Monitor cost per click, conversion rates, and return on ad spend (ROAS).
4
Optimize Allocation
Adjust budget distribution based on performance metrics and ROI analysis.
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Frequently Asked Questions
How should I allocate my advertising budget across channels?
Start with 60% on proven high-performing channels, 30% on secondary channels, and 10% for testing new platforms. Adjust based on conversion rates, cost per acquisition, and ROI data.
What's a good return on ad spend (ROAS)?
A good ROAS varies by industry, but generally aim for 4:1 or higher (400% return). E-commerce often targets 3-4:1, while services may aim for 5-8:1 depending on profit margins.
How do I calculate cost per acquisition (CPA)?
CPA = Total Ad Spend ÷ Number of Conversions. Compare this to your customer lifetime value (CLV). Your CPA should be significantly lower than CLV for profitable advertising.
When should I increase my advertising budget?
Increase budget when ROAS exceeds targets, you're reaching audience limits, or have successful campaigns with room to scale. Always test incrementally and monitor performance metrics.
How do I track cross-channel attribution?
Use UTM parameters, conversion tracking pixels, and analytics platforms like Google Analytics. Consider first-click, last-click, and multi-touch attribution models for comprehensive insights.
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Results are estimates for informational purposes only. Consult professionals for important decisions.