Cold Outreach ROI Calculator

Calculate the ROI of cold calling and cold email campaigns. Determine expected deals, revenue, and effective hourly earnings from your sales prospecting efforts with our free calculator.

Key Benefits:

  • ROI calculation for outreach campaigns
  • Response rate optimization
  • Cost per lead analysis
  • Conversion funnel tracking
  • Campaign effectiveness measurement
  • Resource allocation planning

Cold Outreach Parameters

Calculate the ROI and effectiveness of your cold calling or email outreach campaigns.

Share Your Scenario

Copy link with your current inputs

Cold outreach calculation inputs

Total number of people you plan to contact Examples: 50 (small list), 500 (medium campaign)

%

Percentage of calls answered or emails responded to Typical: 10-20% for cold calls, 1-5% for cold emails

%

Percentage of meetings that result in a sale Industry average: 15-30%

$

Average value of each deal you close Average contract or sale value

$

Your desired hourly rate or opportunity cost What you value your time at

How many calls/emails you can realistically send per hour Calls: 20-30/hr, Emails: 30-60/hr

Example: B2B Sales Campaign

• Contact 200 prospects

• 12% connect rate (24 connections)

• 30% meeting-to-deal conversion (7 deals)

• $8,000 average deal value

• $75/hour time value, 25 contacts/hour

Result: $56,000 revenue - $600 labor cost = $55,400 profit

Cold outreach analysis

Expected Meetings

15 meetings

Expected meetings from your outreach

Expected Deals

4 deals

Expected deals closed

Total Revenue

$18,750.00

Total revenue from deals

Outreach Time Required

5.0 hours

Time required for outreach

Profit

$18,500.00

Net profit after labor costs

Effective Hourly Earnings

$3,700.00

Your effective hourly rate

Profitable Campaign

Your outreach campaign will generate $18,500.00 in net profit after accounting for your time cost.

Effective Hourly Rate

Your effective hourly rate is $3,700.00 per hour of outreach effort.

Return on Investment

ROI of 7400% means you earn $74.00 for every $1 invested in time.

Excellent ROI

Your 7400% ROI is outstanding! This outreach strategy is highly profitable and worth scaling.

Frequently Asked Questions

What's a realistic response rate for cold outreach?

Cold email response rates typically range from 1-5%. Personalized outreach can achieve 10-30% response rates. LinkedIn outreach averages 5-15% depending on targeting and personalization.

How many follow-ups should I send?

Send 3-5 follow-ups spaced 3-7 days apart. Most responses come from follow-ups, not the initial email. Sequence campaigns can improve response rates by 200-300%.

What tools do I need for effective cold outreach?

Essential tools include email finder (Hunter, Apollo), sequencing platform (Outreach, SalesLoft), CRM integration, and email warming services. Budget $50-500/month depending on volume.

How do I improve my cold outreach conversion rates?

Focus on personalization, clear value propositions, strong subject lines, and targeted prospect lists. A/B test everything and optimize based on response and conversion data.

What's the difference between response rate and conversion rate?

Response rate is the percentage who reply to your outreach. Conversion rate is the percentage who take your desired action (book a call, request info, make a purchase). Track both metrics separately.
Results are estimates for informational purposes only. Consult professionals for important decisions.

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