How It Works
Three simple steps to get accurate calculations
Plan Your Campaign
Set your outreach volume, response rate expectations, and conversion targets.
Calculate Costs
Include time investment, tools, data costs, and follow-up expenses.
Project Results
See expected leads, conversions, and revenue from your outreach efforts.
Optimize Performance
Adjust variables to improve ROI and campaign effectiveness.
Cold Outreach Parameters
Calculate the ROI and effectiveness of your cold calling or email outreach campaigns.
Share Your Scenario
Copy link with your current inputs
Example: B2B Sales Campaign
• Contact 200 prospects
• 12% connect rate (24 connections)
• 30% meeting-to-deal conversion (7 deals)
• $8,000 average deal value
• $75/hour time value, 25 contacts/hour
Result: $56,000 revenue - $600 labor cost = $55,400 profit
Cold outreach analysis
Expected Meetings
Expected meetings from your outreach
Expected Deals
Expected deals closed
Total Revenue
Total revenue from deals
Outreach Time Required
Time required for outreach
Profit
Net profit after labor costs
Effective Hourly Earnings
Your effective hourly rate
Profitable Campaign
Effective Hourly Rate
Return on Investment
Excellent ROI
Frequently Asked Questions
What's a realistic response rate for cold outreach?
How many follow-ups should I send?
What tools do I need for effective cold outreach?
How do I improve my cold outreach conversion rates?
What's the difference between response rate and conversion rate?
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