How It Works
Three simple steps to get accurate calculations
1
Enter Event Costs
Input booth fees, travel expenses, accommodation, and setup costs.
2
Set Sales Projections
Estimate expected sales volume and average transaction value.
3
Calculate ROI
See profit margins, break-even requirements, and return on investment.
4
Compare Events
Analyze multiple events to optimize your vendor schedule.
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Frequently Asked Questions
What should I include in my event vendor costs?
Include booth rental fees, travel expenses, accommodation, meals, setup/display costs, product inventory, staff time, and any additional fees like electricity or WiFi.
How much should I expect to sell at a trade show?
Sales vary widely by industry, event size, and product type. Research past attendee numbers, survey vendors from previous years, and start with conservative estimates of 1-5% visitor conversion rates.
What's a good ROI for event vending?
Aim for at least 200-300% ROI (2-3x your investment) to account for time and risk. Successful vendors often achieve 400-1000% ROI at well-matched events, but this includes long-term customer value.
How do I choose profitable events to attend?
Research target audience alignment, past vendor success stories, attendee demographics, event reputation, and cost-to-potential-sales ratios. Start with smaller, local events to test your approach.
Should I factor in long-term customer value?
Yes, many event sales lead to repeat customers and referrals. Track customers acquired at events and factor in their lifetime value when calculating true ROI.
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Results are estimates for informational purposes only. Consult professionals for important decisions.