How It Works
Three simple steps to get accurate calculations
1
Enter Subscription Details
Input your monthly price, subscriber count, and churn rate to establish revenue baseline.
2
Define Service Costs
Add service time, chemical costs, travel, and technician wages per visit.
3
Include Business Costs
Factor in marketing spend and monthly overhead for complete profit picture.
4
Analyze Metrics
Review LTV, CAC, utilization, and 12-month growth projections.
Loading Pest Control Subscription Profit Model...
Frequently Asked Questions
What's a good LTV for pest control customers?
Top pest control companies achieve $1,500-$3,000 LTV per residential customer. With $45/month pricing and 2% monthly churn, LTV is ~$2,250. Commercial accounts can reach $5,000-$10,000 LTV. Focus on reducing churn to maximize LTV.
How much should I spend to acquire a pest control customer?
Industry rule: CAC should be 20-25% of LTV or less. For $2,000 LTV, max CAC is $400-500. Many operators spend $75-150 per acquired customer through referrals and local ads. Paid lead services cost $30-80 per lead with 25-40% close rates.
What's a healthy churn rate for pest control subscriptions?
Target under 3% monthly churn (36% annual). Top operators achieve 1.5-2% monthly through excellent service and retention efforts. Above 5% monthly churn makes growth nearly impossible without massive marketing spend.
How many customers can one pest control technician handle?
With quarterly service (4 visits/year), efficient routing, and 30-35 minute total time per visit, one tech can service 150-200 customers. Monthly service drops capacity to 50-75 customers. Factor in admin time and callbacks.
What should I charge for pest control subscriptions?
Residential quarterly plans: $35-55/month. Bi-monthly: $45-65/month. Monthly: $55-85/month. Price based on your costs + 40-50% gross margin target. Premium positioning (eco-friendly, guarantees) supports higher pricing.
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Results are estimates for informational purposes only. Consult professionals for important decisions.