How It Works
Three simple steps to get accurate calculations
1
Enter Monthly Revenue & Costs
Provide your monthly revenue streams and operating costs to compute net profit.
2
Adjust for Quality Factors
Set growth, risk level, and revenue concentration to adjust the multiple.
3
Review Valuation & ROI
See valuation range, buyer payback, and ROI context for negotiations.
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Frequently Asked Questions
Does niche affect valuation?
Yes. Niches with stable demand and higher RPMs often command better multiples.
Do SOPs and teams help?
Documented processes and reliable teams reduce key-person risk, improving valuation.
Is growth always good?
Generally yes, but unrealistic or highly volatile growth may be discounted by buyers.
How accurate is this estimate?
This is a directional valuation framework. Real-world pricing depends on due diligence, competitive bids, and strategic fit.
What data should I include in a media/teaser deck?
3–12 months of revenue by stream, net profit trend, RPM, top videos, audience breakdown, traffic stability, and operations overview.
What multiple do most YouTube channels sell for?
Most profitable channels sell for 20-40 months of net profit, with premium channels reaching 45-60 months based on growth, risk, and operational quality.
How long does the sales process typically take?
From listing to close, expect 2-6 months. Due diligence, earnouts, and financing can extend the timeline, especially for larger deals.
Should I wait for my channel to grow before selling?
Growth increases value, but consider opportunity cost, market conditions, and personal goals. Sometimes selling earlier at a lower multiple makes sense.
What are red flags buyers look for?
Declining metrics, over-reliance on viral content, high key-person dependency, poor retention trends, or inconsistent revenue streams reduce buyer interest.
Do I need a broker to sell my channel?
Brokers help with marketing, valuation, and negotiations but charge 10-15% fees. For smaller channels, direct sales or marketplaces may be more cost-effective.
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Results are estimates for informational purposes only. Consult professionals for important decisions.