How It Works
Three simple steps to get accurate calculations
1
Enter Channel Metrics
Provide average views, retention, and Tier 1 audience mix.
2
Select Integration Type
Choose mention vs dedicated, pre-roll vs mid-roll.
3
Review Pricing
See recommended price, negotiation range, and package discount.
Loading YouTube Sponsorship Pricing...
Frequently Asked Questions
What is Tier 1 audience and why does it matter?
Tier 1 (US/CA/UK/AU) audiences often command higher advertiser rates, so a higher share typically increases sponsor pricing.
How accurate is this estimate?
This tool provides a market-informed starting point. Actual rates depend on niche, brand fit, conversion performance, deliverables, usage rights, and negotiation.
What CPM should I start with?
A baseline sponsor CPM of $15–$40 is common; premium niches can exceed $50. Start conservative and apply premium % if you have strong audience quality or results.
How big should my package discount be?
Typical tiers: 3+ deliverables ~7%, 6+ ~12%, 10+ ~18%. Adjust for your bandwidth and demand.
Should I charge different rates for different niches?
Yes. Tech, finance, and B2B niches often command 30-50% premiums. Gaming and entertainment may be 20-30% below baseline. Factor niche into your premium %.
What about usage rights and exclusivity?
Standard pricing assumes non-exclusive, 1-year usage. Charge 20-50% more for exclusivity, evergreen usage rights, or ads.txt/whitelabel permissions.
How do I justify my rates to brands?
Include retention graphs, audience demographics, past campaign CTR/conversion data, and competitor analysis in your media kit. Transparency builds trust.
When should I increase my rates?
Review quarterly. Increase rates when: consistent 50K+ views, 70%+ retention, proven ROI case studies, or waitlist of interested sponsors.
Related Calculators
Explore more tools to help with your business decisions
Results are estimates for informational purposes only. Consult professionals for important decisions.