How It Works
Three simple steps to get accurate calculations
1
Enter channel views and CTR
Start with monthly YouTube views and % clicking to your site.
2
Add opt‑in and email conversion
Set % of visitors joining your list and % of subs who purchase.
3
Review net value
Adjust price, discounts, refunds, fees, and margin to see realistic net value.
Loading YouTube Viewer Funnel Value...
Frequently Asked Questions
Is product price AOV?
Yes. Use average order value. Add average discount if you frequently run promos.
What about recurring subscriptions?
You can approximate with price = first month + expected net LTV from renewals in the “extra LTV per subscriber” field.
Does this include sponsor revenue?
No. This calculator isolates the owned funnel value (site/email/product). Combine with sponsorship calculators if needed.
What are typical funnel benchmarks?
CTR to site 1–3%, opt‑in 20–40% (targeted magnet), email conversion 1–5%, refunds 2–10%, processor 2.9–3.5%, gross margin 85–95% for digital.
How should I attribute email LTV add‑ons?
Use conservative estimates from historical upsells or affiliate revenue per subscriber over 90–180 days.
Related Calculators
Explore more tools to help with your business decisions
Results are estimates for informational purposes only. Consult professionals for important decisions.