How It Works
Three simple steps to get accurate calculations
Enter audience & engagement
Subscribers, open rate, and click‑through of opens.
Set market targets
Target CPM and CPC for your niche.
Sponsor ROI floor
Assumed conversion rate and value per conversion with a minimum ROI multiple.
Placement & bundles
Choose placement and bundle slots; set a discount for multi‑issue buys.
Review effective rates
See effective CPM and CPC at the recommended price to sanity‑check versus market.
Newsletter Sponsorship Pricing Calculator
Recommend a fair sponsorship price using opens, clicks, CPM/CPC targets, and sponsor ROI. Includes placement multipliers and bundle discounts.
Share Your Scenario
Copy link with your current inputs
Total email subscribers.
Unique open rate for the issue (typical 20–60%).
Percent of openers who click the sponsor link (typical 1–5%).
Market CPM for your niche based on opens (not sends).
Fair value per click for sponsors in your niche.
Share of clicks that convert for the sponsor (e.g., 2%).
Sponsor net value per conversion (AOV × margin or LTV).
Sponsor’s desired ROI multiple, e.g., 1.5×–3×.
Number of placements purchased together (e.g., 3 issues).
Discount % for bundles (e.g., 10%).
Results
Forecast
Pricing Models
Effective Rates
Frequently Asked Questions
How should I justify price to sponsors?
What if my open rate fluctuates?
Can I charge extra for dedicated sends?
What affects CPM the most?
How do I increase clicks for sponsors?
How should I bundle issues?
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