How It Works
Three simple steps to get accurate calculations
1
Enter audience & engagement
Subscribers, open rate, and click‑through of opens.
2
Set market targets
Target CPM and CPC for your niche.
3
Sponsor ROI floor
Assumed conversion rate and value per conversion with a minimum ROI multiple.
4
Placement & bundles
Choose placement and bundle slots; set a discount for multi‑issue buys.
5
Review effective rates
See effective CPM and CPC at the recommended price to sanity‑check versus market.
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Frequently Asked Questions
How should I justify price to sponsors?
Share expected opens/clicks and effective CPM/CPC at your rate. Provide comparable market CPMs and your audience’s niche quality.
What if my open rate fluctuates?
Use a conservative trailing average. Price ranges (±15%) help accommodate variance and test demand.
Can I charge extra for dedicated sends?
Yes. Dedicated campaigns often command 2×+ premiums if engagement holds. Use the dedicated placement to see the effect.
What affects CPM the most?
Audience quality, list cleanliness, niche buying intent, and proven performance (CTR, conversions) drive higher CPMs. Small, high‑intent lists can beat large general lists.
How do I increase clicks for sponsors?
Improve ad creative fit, use clear CTAs, place above the fold, and test copy adjacent to sponsor placement. Keep ad density low to avoid banner blindness.
How should I bundle issues?
Common bundles are 3–4 issues with 5–15% discount. Bundle to stabilize demand and reduce sales overhead while protecting rate card.
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Results are estimates for informational purposes only. Consult professionals for important decisions.