How It Works
Three simple steps to get accurate calculations
1
Enter price and subscribers
Add current actives and either new subs or monthly growth % with churn.
2
Add per‑box costs
Items, packaging, shipping, labor minutes, and staff hourly.
3
Include fixed costs
Marketing and overhead. Optionally add spoilage, refunds, and capacity hours.
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Frequently Asked Questions
How do I reduce shipping impact?
Use lighter packaging, negotiate carrier rates, offer regional boxes, and consider pickup points where viable. Small reductions in average shipping per box dramatically improve margin.
What if I offer a discounted first box?
Estimate the average first‑month discount and ensure your unit margin remains positive. If not, rely on strong retention (low churn) to recover CAC and discounts within your target payback—ideally 2–6 months.
How do I handle seasonal spikes?
Run separate scenarios for peak months vs average. Ensure capacity and cash flow can handle spikes; outsourcing fulfillment for peak months can smooth utilization.
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Results are estimates for informational purposes only. Consult professionals for important decisions.