How It Works
Three simple steps to get accurate calculations
1
Enter Views & RPM
Provide monthly Shorts views and your baseline niche RPM.
2
Adjust for Audience & Music
Set Tier 1 % and music usage to adjust RPM realistically.
3
Review Results
See monthly revenue, a sensible range, and insights.
Loading YouTube Shorts Revenue Calculator...
Frequently Asked Questions
What baseline RPM should I use?
Many niches fall in the $0.2–$1.5 range. Start conservative and update your RPM using your own analytics once available.
Do Shorts have seasonality?
Yes. RPMs and views vary with season, content trends, and advertiser demand. Expect Q4 to be stronger for many niches.
Can I increase Shorts RPM?
Increase Tier 1 share, target higher-paying niches (finance, tech, B2B, software), include original audio when it fits, and improve retention.
How often should I revisit this estimate?
Monthly is reasonable. Update when your audience mix or music usage changes meaningfully.
Should I use this for channel valuation?
It can be one input. Include long-form RPMs, sponsorships, and other monetization streams for a complete view.
Why do Shorts generally have lower RPMs than long-form?
Shorter watch time means fewer ad opportunities per view. The Shorts fund also affects revenue distribution compared to traditional AdSense.
How does music licensing affect my earnings?
Using copyrighted music typically splits revenue between you and rights holders. Original audio or copyright-free music preserves more creator share.
What are the highest-paying Shorts niches?
Finance, tech tutorials, B2B content, software reviews, and investment advice typically command premium RPMs due to advertiser demand.
Should I focus on Shorts vs long-form for revenue?
Both have advantages. Shorts can drive discovery and volume; long-form typically has higher RPMs. Many creators use Shorts as a funnel to long-form content.
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Results are estimates for informational purposes only. Consult professionals for important decisions.