How It Works
Three simple steps to get accurate calculations
1
Enter scope
Set platforms and weekly content volume per client.
2
Set your rate and hours
Enter your internal hourly rate and hours available for client work each week.
3
Get your price and capacity
See a recommended monthly retainer, price range, effective hourly, and sustainable clients.
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Frequently Asked Questions
What’s a healthy utilization target?
Aim for 70–80% utilization to preserve quality and avoid burnout. The calculator estimates sustainable clients based on your hours and scope.
How do I handle scope creep in retainers?
Use a revision buffer (e.g., 10–20%) and consider adding a scope change clause. Our Scope Creep calculator can estimate impact on profitability.
What if my effective hourly is too low?
Consider raising price, reducing deliverables, or increasing efficiency (templates, batching, delegation). The insights highlight when you are close to your internal rate.
Do these numbers work for agencies with subcontractors?
Yes. Add subcontractor hours and rate in Advanced. The calculator includes subcontractor cost and overhead before applying your target margin.
Is software cost per client or total?
Enter the software cost allocated per client for this scope. Many teams spread global software costs across active clients proportionally.
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Results are estimates for informational purposes only. Consult professionals for important decisions.